Jimmy Choo and Mugler Join Forces on a Killer Shoe Collection
Sandra Choi of Jimmy Choo and Casey Cadwallader of Mugler have teamed up to release a footwear collection.
The renowned fashion house, Mugler, has announced a new collaboration campaign with iconic footwear brand Jimmy Choo.
Designers Sandra Choi, creative director of Jimmy Choo, and Casey Cadwallader, creative director of Mugler, say that the idea behind their footwear collection was to look forward to the joy that their creations would bring to women finally able to celebrate and go out.
The campaign has been shot by photographer Harley Weir, featuring models Sora Choi, Eartheater and Aweng Chuol. Styling has been in charge of Haley Wollens and Sandra Choi, and production was by Partner Films.
The collection features what Choi calls “trophies”: sculptural and striking shoes that combine the fierce and fabulous aesthetic of Mugler with Jimmy Choo’s feminine elegance and shoemaking prowess. It also showcases the style of both brands and stays true to their roots. Both have updated their classic silhouettes and designs for the modern woman aware of the strength and attitude a great pair of shoes can bring.
“Mugler and Jimmy Choo are synonymous with strength: our women are strong, glamorous and in control.
Here, our women are literally the centre of every image: they are the stars.
The fact that these images are captured by a female photographer adds an extra dimension to the photo shooting. Harley’s work always celebrates femininity, a vision of women by a woman. “There’s an inherent strength to that, which is very Mugler, and quintessentially Jimmy Choo,” says Sandra Choi.
The “JCXM Sock Boots” are inspired by Mugler creative director Casey Cadwallader’s iconic “spiral” and “illusion” and all the super sexy, de and contoured one-two punch trends. It also features small buckled leather straps in homage to Jimmy Choo’s 90’s leather sandals and the Mugler signature.
Check out the campaign below and get ready for the most glamorous shoes of the season.
