Hailey Bieber Showcases Stunning Figure in Lace Lingerie for Victoria’s Secret Campaign

The supermodel is currently the latest member of Victoria’s Secret’s collective initiative, which partners a few celebs with the brand to create product collections, new associate programs and more.

Hailey Bieber has recently been announced as the newest member of Victoria’s Secret’s V Collective, an initiative that replaced the traditional Angels with a more diverse group of women that also includes beauties Megan Rapinoe and Priyanka Chopra. Hailey’s first campaign is no doubt a hit, because she’s making all of her followers want to buy one – or all – of the four-piece lingerie sets she’s modelling. Ms. Bieber said: “I’m really excited to be a part of an incredible group of women helping to drive the future of the brand while they continue to champion all women.”

She added: “I think comfort and fit are key. It’s why I ultimately love this Silk collection so much – the stretch silk on the bra and panty give a really good shape, and they’re so soft and sleek. I think when you feel comfortable and good in something, it shows in how you carry yourself and gives you a natural confidence boost.”

This incredible collection includes 4-piece gift sets with a bralette, cheeky panty, robe, and eye mask in different colorways. Priced at $298, sizes range from XS to XL. Hailey charms in bedroom-ready looks featuring shades of pink, purple, white, and red.

Moreover, the brand announced that Hailey and other models will also be designing new lingerie lines for VS. ‘We are excited to announce model and advocate Hailey Bieber as our newest VS Collective Member,’ Victoria’s Secret said in a statement on its home page. ‘She will join an ever-growing group of trailblazing partners who share a common passion to drive positive change.’

The 24-year-old model also said on the brand’s website, ‘I’m humbled to be in the company of these amazing women, many of whom have inspired me in countless ways with their own stories.’ ‘I look forward to helping create positive change as part of the VS Collective,’ touching on how VS is trying to take a different approach with their image. In this case, the brand constantly tries to adopt a new diverse look by featuring models with different body types and from different ethnicities and backgrounds.

Currently, there are many celebrities who are joining VS. Figures like Priyanka Chopra and soccer star and LGBTQ advocate, Megan Rapinoe, who criticized Victoria’s Secret’s older ads as ‘patriarchal’ and ‘sexist’ to the New York Times earlier this year, are on board.