Versace gets into the holiday season with a seasonal campaign

The “Versace on Ice” campaign follows a figure skater as she prepares and executes a routine, fully outfitted in pieces from Versace’s holiday collection.

Versace celebrates the winter season and sport with the launch of its incredible Holiday 2021 Collection. It has been shot in a glamorous backstage environment and photographed by Camille Summers-Valli.

Moreover, Italian professional skater Rebecca Ghilardi showcases coveted designs for the gifting season, including new colourways of the well-known glamorous “La Medusa” and “The Virtus” handbags while demonstrating her strength and poise. In the campaign, she wears a mini dress in the “La Greca” pattern and holds the “La Medusa” bag in a vibrant red tone.

From the new La Greca print to Barocco partywear and cozy knitwear, the campaign showcases a curated selection of the brand’s holiday essentials.

The cast also includes Stella Maxwell, Malika Louback, Nando Maxwell, Duncan Rincon and Djily Niang who channel athletic prowess in a series of energetic poses for the photo shooting.

“There is a gracefulness about Versace’s holiday campaign that celebrates dance, music, ice skating sports, holiday colours, outdoors and entertainment,” said Rebecca Miller. “It feels warm, joyful and inclusive as if the audience was personally invited to participate in the performance.”

“The storytelling expresses hope while not intruding and does not shout “buy,” she said. “Just, ‘enjoy our wishes and our delightful product – its colours and product assortment in unexpected places.’” She added