Gwen Stefani Enters Beauty Industry with New GXVE
The singer’s beauty line titled “GXVE” features a range of products that include an eye shadow palette in four colour collections.
Singer and entrepreneur Gwen Stefani unveiled her latest incredible beauty label, GXVE (pronounced ‘give’), which was debuted at a private event in her hometown of Anaheim.
‘People have been asking for 35 years, “What colour lips are you wearing?” So that was the obvious place to start,‘ she said, explaining that people always asked her about what colour lip she wears. Thus, she decided that this was the perfect time to start this journey and share her red lipstick with her fans.
‘I don’t need to be doing this. I don’t need to be working. But with all the blessings behind me, this is my give back,’ she said, emphasizing that she is happy to be able to offer her cosmetics-related expertise to her fans.
The singer added: ‘This is my chance to have a legacy and build my purpose. I know that makeup gives me a feeling and that’s why I’m doing this because I want to share that with people.‘
Stefani is no stranger to fronting makeup campaigns and has been an ambassador to L’Oréal, Revlon and Urban Decay. Stefani also founded the now-defunct fashion label L.A.M.B., which currently only sells sunglasses.
The brand posted on its Instagram account: “GXVE is a not to the endless sharing of inspiration within our community of makeup lovers – celebrating each other’s creativity & individuality. We create looks to express ourselves, learn from each other, and take that with us. That’s the give and take of being part of this community.”
Stefani gave the media outlet a bit of insight into the inspiration behind her cosmetic style.
‘My looks were always inspired by old Hollywood: the red lips, the matte powder, the cat-eye, sharp brow,‘ she stated.
The singer’s beauty line titled “GXVE” features a range of products that include an eye shadow palette in four colour collections (matte neutral, rich golden bronze, rose gold and matte smoky), pencil 24-hour waterproof eyeliner and double-sided brow pencils. It also includes a hydrating makeup primer oil infused with soothing meadow seed oil and the singer’s signature scarlet lipstick (available in matte black and metallic blue finishes, satin and liquid formulations).